Privacy Policy

Last updated: January 4, 2026

Averella (“we”, “us”, “our”) operates this website and online store (the “Store”) using Shopify. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, interact with, or make a purchase from our Store, or otherwise communicate with us (collectively, the “Services”).

Shopify provides the e-commerce platform that allows us to sell our products to you. If there is a conflict between our Terms and this Privacy Policy, this Privacy Policy governs matters relating to personal data.

By accessing or using our Services, you confirm that you have read and understood this Privacy Policy.

  1. Personal Information We Collect
  2. “Personal information” means information that identifies, relates to, or can reasonably be linked to you. It does not include anonymised or de-identified data.

 

 

Depending on how you interact with our Services, we may collect the following categories of personal information:

  • Contact details: name, billing address, shipping address, email address, phone number
  • Payment information: payment method, transaction details, and payment confirmation (payment card details are processed securely by our payment providers and Shopify)
  • Account information: username, password, preferences, and settings
  • Order and transaction information: products viewed, added to cart, purchased, returned, exchanged, or cancelled
  • Communications: information you provide when contacting us for customer support or enquiries
  • Device and technical data: IP address, browser type, device information, and identifiers
  • Usage data: how you interact with and navigate our Store

2. Sources of Personal Information

We collect personal information from the following sources:

  • Directly from you, when you place an order, create an account, contact us, or otherwise provide information
  • Automatically, through cookies and similar technologies when you use our Store
  • From service providers, including Shopify and payment processors, who process data on our behalf
  • From third parties or partners, where permitted by law

3. How We Use Your Personal Information

We use your personal information for the following purposes:

a) Providing and Improving Our Services

To process orders, accept payments, arrange delivery, manage returns or exchanges, maintain your account, personalise your shopping experience, and improve our Store.

b) Marketing and Communications

To send marketing emails, promotions, and updates where you have consented or where permitted by law. You can opt out at any time using the unsubscribe link in our emails.

c) Security and Fraud Prevention

To protect our Store, prevent fraud, verify identity, and ensure secure transactions.

d) Customer Support

To respond to enquiries, provide assistance, and manage our relationship with you.

e) Legal and Compliance

To comply with legal obligations, respond to lawful requests, enforce our policies, and protect our legal rights.

4. Lawful Bases for Processing (UK & EU GDPR)

We process personal information only where permitted by law, including:

  • Contractual necessity: to fulfil orders and provide Services
  • Legal obligation: to comply with tax, accounting, and regulatory requirements
  • Legitimate interests: to operate, secure, and improve our business (where these interests are not overridden by your rights)
  • Consent: for marketing communications and non-essential cookies

You may withdraw your consent at any time.

5. How We Share Personal Information

We may share your personal information with:

Shopify, hosting and operating our Store

  • Service providers, such as payment processors, shipping companies, IT and analytics providers
  • Marketing partners, where permitted by law and subject to their privacy policies
  • Affiliates, if applicable
  • Authorities or legal parties, where required by law or to protect our rights

We do not sell your personal information.

6. Relationship with Shopify

Our Store is hosted by Shopify Inc. Shopify processes personal information to provide and improve its services, including fraud prevention and analytics. Shopify may process your data in countries outside your own.

For more information about how Shopify uses personal data and your rights, visit Shopify’s Consumer Privacy Policy.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our Store, analyse performance, and support marketing. Where required by law, we will obtain your consent before using non-essential cookies.

You can manage or withdraw cookie consent at any time through your browser settings or our cookie banner.

8. Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any personal information.

9. Children’s Data

Our Services are not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can delete it.

10. Data Retention and Security

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements.We take reasonable measures to protect your information, but no system is completely secure. Transmission of data over the internet is at your own risk


11. Your Rights

 

 

 

 

 

Depending on where you live, you may have the right to:

  • Access your personal information
  • Request correction or deletion
  • Object to or restrict processing
  • Request data portability
  • Withdraw consent at any time

You may exercise your rights by contacting us using the details below. We may need to verify your identity before responding.

 

If you are in the UK or EEA, you also have the right to lodge a complaint with your local data protection authority.

 

 

 

12. International Transfers

 

Your personal information may be transferred outside the UK or EEA. Where this occurs, we rely on recognised safeguards such as Standard Contractual Clauses or adequacy decisions.

 

 

 

13. Changes to This Privacy Policy

 

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

 

14. Contact Us

 

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Email: Averellaofficial@outlook.com

Address: The Lodge, Little Budworth, Tarporley, ENG, CW6 9DD, United Kingdom

For the purposes of data protection law, Averella is the data controller of your personal information.